Weekly Product Highlight
Picking a new comic from the vast assortment can be daunting. The comic book industry has experienced exorbitant growth over the past decade with the dawn of big box office movies and binge-worthy series. Spider-man has been coming out consistently since 1962. So where does a new reader start?
For the past 8 years I have been producing weekly videos and posts to highlight the newest and noteworthy product at all the Zapp Comics locations!
A little comedy and whole lot of comics on Facebook, Youtube, and Instagram every Saturday!
Slice of Life Marketing
"How was school today?"
While a private school focuses on the emotional growth and educational development of each student, you can't forget that you still have customers! Parents are paying a premium to give their child the best future. Quick videos presenting in-school activities are a great way to spotlight the hard work going on in the classroom to current and prospective parents. Sharing a theme, event, or work of art is a great way to build community!
Engaging Event Previews
Who would have thought the yearly sale video would generate as much excitement as the sale itself?
Flyers, signs, and social media posts are all great ways to advertise but I started thinking bigger for the Free Comic Book Day and Zapp Annual Sale. Each yearly event is kicked off with a much anticipated video featuring employees in different relevant themes and situations.
A share on facebook can go a long way. A customer once said we " treat our sales like it's prom or something." When all media and products are a click away, giving a unique experience to your customers will keep them coming back.